One calmer place for everyday life

Your life,
clearer.

Your time. Your money. Your food. Your goals. Unravel brings the practical parts of everyday life together without turning life into more admin.

Join the private test See what Unravel does

Working launch hypothesis: £19.99/month, two adult profiles included. The private test exists to prove whether that value is real before public launch.

DiaryPlan the week and keep memories together.

FinanceKnow what is coming in, going out and next.

FoodPlan meals, recipes and shopping in one flow.

GoalsTurn intentions into visible next actions.

The promise

Less scattered.
More in control.

Unravel is being built as a personal operating system for everyday life — simple on the surface, with the practical detail underneath when you need it.

◫

Your time

Week, month and today views, recurring plans, photos, shared household entries and separate personal to-do lists.

Your money

Transactions, regular payments, snapshots, forecasts and straightforward money education without pretending to be financial advice.

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Your food

A week of meals, recipe library, shopping list, budget awareness and supermarket shortcuts.

◎

Your direction

Weekly, monthly, quarterly and annual goals with milestones, next actions, motivation and learning.

Diary

See the week clearly.

Plan without living in a planner.

Appointments, memories, recurrence, photos and the next few things that matter — saved in the cloud across devices.

Make money understandable.

Transactions, monthly repeats, week/month/quarter snapshots, forecasts and a simple picture of what is really happening.

Finance

Know where you stand.

Food

Take the headache out of meals.

Plan, shop, cook.

A full week of meals, recipes, shopping, budget awareness and supermarket shortcuts — with exact food photography where it genuinely matches.

Move from idea to action.

Goals become milestones and next actions, with visible accountability and learning rather than another forgotten list.

Goals

Keep moving forward.

What this test must prove

We are measuring behaviour, not compliments.

A beautiful site is not evidence. The private beta needs to tell us whether people return, whether £19.99 feels fair, and whether the referral benefit improves distribution without becoming the reason people buy.

The three questions that matter

Do people keep using Unravel without being chased?

Would they pay £19.99 even before referral credit?

Would they recommend it because it is useful?

First evidence targets

These are working thresholds, not achievements.

10–20private testers

50first paid customers

90 daysretention proof

Working launch offer

Worth paying for.
Possible to cover.

£19.99 is a price hypothesis. We will ask testers whether the product is worth it before the referral benefit is allowed to distort the answer.

Unravel membership

£19.99 / month

Working consumer price. Two adult profiles included.

Diary, Finance, Food and Goals
Two adult profiles
Cloud access across devices
Education and guided learning
Continuing improvements
Simple online cancellation

No fake savings promise. Better planning may help people avoid waste, but Unravel will not guarantee savings we cannot prove.

Unravel Circle — working name

Share with two people.
Your membership can be covered.

Each active direct paying referral earns 50% of your monthly membership as credit. Two active paying referrals = 100% covered. Direct referrals only.

Youmember

150% credit

2100% credit

See the idea visually

0 referrals → £19.99 to pay

The referral mechanism requires legal/accounting review before launch. Cash earning for additional referrals, if ever introduced, would be a separate later programme.

Learn Unravel

See it. Understand it.
Use it in minutes.

Short, practical education is part of the product promise. The private test will include quick walkthroughs for Diary, Finance, Food and Goals — no hour-long training course.

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90-second overview

What Unravel is, how the four parts connect and the best way to start without trying to fill everything in.

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Real-life walkthroughs

One short lesson at a time: plan a week, understand money, build a food plan and turn a goal into the next action.

✓

Small wins first

Every lesson ends with one useful action so learning immediately improves the member's real Unravel.

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Education hub

Six learning modules are mapped out — Overview, Diary, Finance, Food, Goals and First-week Review. The useful part starts now with real screenshots and visual walkthroughs; video will be added only where it genuinely improves the explanation.

Open the learning hub

Private tester funnel

Help us prove whether Unravel deserves to launch.

This form is designed to give us useful evidence, not vanity sign-ups. We are intentionally asking about price and referrals before the product is public.

1Register interest

2Tell us what matters to you

3Give a straight answer on £19.99

4Join the private test if selected

Could Unravel make everyday life easier for you?

No payment. No health or financial information. Just enough to understand whether you are a useful beta tester.

First name *

Email *

Which parts would you most use? *

Diary / planningMoney / financeFood / shoppingGoals / progress

At £19.99/month, today I would… *

If two direct referrals covered your membership… *

Would you join a private beta?

How did you hear about Unravel?

What would make Unravel worth paying for?

No payment required.

Thank you. Your interest has been registered. We are keeping the private test deliberately small and personal.

Unravel for Work

A useful employee benefit. Not another HR surveillance tool.

The corporate proposition only becomes serious after consumer proof. The strongest trust promise is simple: the employer may pay for Unravel, but the employee's diary, finances, food and personal goals remain private.

Employer pays ≠ employer sees

25–99 staffIndicative £14.99 / seat

100–499 staffIndicative £11.99 / seat

500+ staffCustom / annual

Illustrative commercial modelling only. Not a public pricing offer.

Trust before growth

Private by design.
Clear by default.

Before public launch, Unravel needs professional review for privacy, subscription terms, tax/VAT, referral mechanics and security. We will not pretend those jobs are complete while the business is still being proven.

Privacy

Personal product data should remain private to the member. Corporate customers should never receive an employee's personal diary, finance, food or goals data.

Payments

Use a proven payments provider, clear monthly/annual billing, renewal reminders and straightforward cancellation rather than clever friction.

Claims

No invented testimonials, no guaranteed savings and no income claims the evidence cannot support.

Pre-launch form notice: contact details submitted on this test site are intended only for beta/launch follow-up and product research. Before broad public promotion, the final legal entity, controller contact details, privacy notice and retention period must be inserted and professionally reviewed.

How we are building it

Start useful. Prove value. Then scale.

Unravel should earn trust by being genuinely useful before it tries to become big. AI helps keep the cost of experimentation low. Customers decide whether the product deserves to grow.

“AI lets us build cheaply. Customers decide whether we built anything valuable.”

Your life,clearer.

Less scattered.More in control.